DiscoveringStartups -Tech Startup Reviews

Market7 was created to help people (from those new to video to experienced pros) come together to create video. Today, collaborating on video usually consists of FTP file transfers, scattered feedback over email or in Word, frequent miscommunications, lack of understanding of who owns what or what exactly is the scope of the project. Familiar consequences that include productions taking too long, going over budget or an unsatisfactory end product CAN be avoided. Market7 was created with this in mind and has steadily been adding customers from all industries/market sectors that recognize that there is a better way to produce video.
Market7’s video.Market7 product is SAAS-based and constantly evolving based on customer feedback. When founding the company, CEO Seth Kenvin considered the many hurdles he faced when trying to produce video in previous marketing roles. He learned about the associated pain points and challenges that exist for other corporate marketers, outside production vendors and disparate teams that must come together to produce video. The result was the creation of a robust and comprehensive tool for the start to finish management of video production.

While pieces of functionality (e.g. script development, task and resource management, etc.) exist as products offered by other vendors, no single solution delivers the breadth and depth of functionality required for a collaborating team to take a project from pre to post production. Market7 defines online video collaboration and is steadily adding customers as marketers, producers, ad agencies and more discover that there is a better way to produce video.

Market7’s “try before you buy” pricing model has helped make its game-changing offering appealing to almost anyone – from independent video producers to global conglomerates.
Its customers include Fortune 500 companies, independent producers, TV broadcast networks, federal/local govt offices and more. Google’s internal video production team is using video.Market7 to produce more than 120 videos/year. This is especially significant considering that company’s track record in innovation around video and SAAS. The company also has live projects underway with a Hollywood production signed to one of the big-6 film studios and subsidiaries of two of the largest advertising holding companies.
Each of these customers bring varying demands and needs. However, the end result is that when managing the production of video via video.market7, their productions come in on time and on budget, driven by a streamlined collaborating process that results in much better video being produced.

Market7 customers pay a monthly storage-based fee for access to the video.market7.com product.

No thoughts at the moment. Very interesting!

Please visit their website to learn more: http://www.market7.com