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Company |
Brand Thunder |
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http://brandthunder.com |
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Founded: |
April 2007 |
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City: |
Dublin, Ohio |
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Country: |
United States |
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CEO: |
Patrick Murphy |
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Founders: |
Patrick Murphy |
| Category: |
Web Apps/Tools/Widgets |
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Funding: |
Angel |
| Tags: |
browser themes, new media, affinity marketing |
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Employees: |
6-15 |
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What does Brand Thunder do?
With its extreme makeovers for Internet browsers, Brand Thunder creates a persistent communication channel between major brands and their online consumers. An easy-to-install browser add-on transforms a user’s drab web-browser into an immersive experience. These interactive browser themes feature official logos, colors, images and style, plus content and functionality that extend browser’s capabilities and can include video, music players or other Internet widgets. Brands enjoy new revenue streams, expanded sponsorship and advertising inventory, and enhanced ROI for their web site, while fans are treated to an amazing browser experience.
How are they different?
With Firefox Personas, Google Chrome Themes and Brand Thunder, browser themes are hot. Each enhances the dull gray of the standard Internet browser with enticing visuals. Brand Thunder, however, takes the theme into the realm of experience. Brand Thunder makes things happen in the browser to increase engagement, connection and interaction, and is the only one to bring themes to Internet Explorer.
Consider these examples:
The Weather Theme changes dynamically based on current local weather conditions and includes three days of forecasts. Location can be set by the user, or through Firefox’s location services.
The Daily Beast Theme pulls the latest feature image into the browser theme, the headline is revealed on hover and clicking launches the full story. The sidebar includes the Cheat Sheet, Buzz Board, Blogs & Stories and Video.
Movie Premiere Theme updates with a clickable poster from opening movies. The theme is integrated with Fandango for instant access to reviews, show times, tickets and trailers, plus videos in the sidebar. It’s a great example of how content and commerce fuse together in an interactive browser theme.
Why could Brand Thunder be BIG?
Brand Thunder is creating engagement in the most used application on the computer – the Internet browser. Consumer’s have demonstrated their desire to personalize their digital experience whether it’s ringtones, wallpapers or avatars. Brands are actively seeking new tools to engage their audience. Brand Thunder’s product fits a market need for both parties.
Additionally, there’s a renewed focus on the Google Chrome browser entering the market, and the increasing number of cloud-based software solutions point to the browser’s increasing relevancy for the foreseeable future.
How they plan to make money:
Brand Thunder extracts revenue where value is given. There are build and development fees associated with the interactive browser themes. As described above, Brand Thunder is contributing to ROI and generating revenues for our partners and ourselves. This is through new advertising and sponsorship, contextual commerce and incremental traffic. It’s a multi-faceted approach that reduces the risk associated with a single revenue stream. And the gains are enjoyed by our clients, search partners and content providers as well as Brand Thunder.
Our thoughts:
No thoughts at the moment. Very interesting!
I really like their branded browsers, during the hockey season I switch up between a few of the NHL teams they work with and The Hockey News version. I like that I can have multiple interactive themes and a lot of content from the themes site gets pushed into the browser through their sidebars, tickers etc.